Northwestern Career Advancement’s Job & Internship Fair is a two-day career fair for students to meet employers from a variety of industries in a business casual setting. The goal in marketing this event was to create an eye-catching design that clearly communicated event details, and to reflect Northwestern’s university branding in a professional context.
Finding an internship or a job is an important step for college students, and enables them to move forward in their careers. This feeling of forward motion is created visually through the specific arrangement of elongated, horizontal shapes in both the foreground and background. The color palette and font faces are consistent with the brand guidelines.
This design was adapted for several different mediums, including posters, flyers, TV ads, and email graphics. Two variations were made for the Fall and Winter job fairs. .